Launching a product can be daunting, however, through our high-level marketing strategies and planning we were able to take this fragrance from a paper sketch to a bottled product with ease. Carefully crafting the fragrance notes with the client, designing the packaging to hit and appeal to the target audience, developing a logo that speaks to an upscale individual, and creating an entire image for this product was done based on information from focus groups and countless hours of research. To spread the word around the community several launching events were thrown and the product is now in full swing being stocked at many fine retailers locally.
