2020 Business Survival Guide

Common Issues That Small Businesses Are Experiencing During This Outbreak:

How Can You Support Local Businesses During Coronavirus Pandemic?

How To Use Social Media For Your Business During This Unsettling Time?

Local, State And Federal Government Programs To Help Business Owners In This Time Of Crisis

US Small Business administration (SBA) Guidance & Loan Resources
Internal Revenue Service (IRS)
Small Business Administration Economic Injury Disaster Loans
State Chamber of Commerce

Metro Wellness LGBTQ Welcome Center

This week we were honored to meet up with Cole Foust, LGBTQ+ Youth and Transgender Program Coordinator at Metro Wellness & Community Centers, to get a tour and see the progress being made at the newly renovated center in St. Petersburg and find out whats happening at the LGBTQ Welcome Center in the Grand Central District.

The changes at Metro Wellness are already looking amazing and you can see the additional reach this organization is making in our communities. Cole explained all the outreach programs, health services, testing, counseling and so much more that Metro currently offers. There are so many programs we learned about from Transgender support groups, youth support and education, and even sensitivity training that Metro can provide to organizations in the business community.

The LGBTQ Welcome Center offers a much more relaxed environment to serve various communities especially for the Youth andTransgender support groups, meet-ups and events. Cole mentioned that seniors are able to get together for activities like card games. This is one of the primary reasons we chose this organization to raise money for this pride season, LGBTQ youth are still at higher risk for bullying and teenage homelessness. Shockingly even in 2018 LGBTQ young people are 120% more likely to experience homelessness than non-LGBTQ youth and may be more likely than their heterosexual and gender-conforming peers to experience abuse, bullying, and mental health problems.

Metro Wellness is an invaluable resource within our community and across the entire Tampa Bay region so in addition to showing your pride by sporting a fabulous Phoenix3 pride shirt to raise funds for the LGBTQ Welcome Center, there are great needs for volunteers and supplies for various programs they have continually going on. We invite you to reach out and get involved!  For more information please check out their site here!

Happy Pride and thanks for helping raise awareness and support!

Digital Media is Dead!

When was the last time you ever saw someone on social media? Can’t remember? Us either! Social Media has become a baron wasteland of abandoned cat memes and digital marketing is nothing more than a spam ridden chain of emails that no one bothered to read.

Therefore, we are purposing our efforts solely on things that are much more tangible for the future.

Use these all together, and your business will be an instant success!

Moral of the story, this guy is the future of marketing!

Well, on second thought...

Facebook does have one billion active users who share 2.5 billion pieces of content each day. Maybe they could benefit from seeing your content?

Twitter does have 560 million active users and 5,700 tweets happen every second. Maybe your business can benefit from having your content shared?

LinkedIn does have 240 million active users and is the largest business oriented social media site. Maybe your business can benefit from the dedicated business audience?

Snapchat has captured 150+ million daily users, the majority who are under 25, demanding a new way to digest digital content.

YouTube does have 1 billion unique visitors and 100 hours of video are uploaded every minute. Maybe your business can benefit from being seen by them?

88% of all searches on the internet are done on Google, including 40,000 every second. Maybe your business can benefit from being found?

Sorry Wacky Waving Inflatable Arm Flailing Tube Man, Digital Marketing is still the way of the future and Phoenix3 is Doubling Down on Digital!

We chose April Fool's day to launch our new website where you'll see more services and resources roll out in the coming weeks. Check out our revamped services and what we've been up to lately in our portfolio. Think your business can benefit from embracing the powers that Digital Marketing and Social Media has to offer? Phoenix3 Marketing is ready to help, and that is no April Fool's Joke!

We've Moved

Phoenix3 Marketing has moved to a new location! We can now be found at 2600 Dr MLK Jr St N #502 • St. Petersburg, FL 33704.

Trust Your Designer

In 1986 Steve Jobs hired one of America’s premiere graphic artists to create a logo for his NeXT Educational Computer Company. The relationship that was to develop has since become something of a legend in the story of modern advertising and design. 30 years later, the story still speaks to the creative potential that is realized when a client trusts in the ability of their designer to develop meaningful solutions.

As the story goes Jobs asks Paul Rand, designer of some of America’s most iconic brands including ABC, IBM, and UPS, to develop a range of options for him to choose from for the new company. Rand’s response:

“No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

It’s hard to imagine this conversation today where creative decisions are rarely left to the designer who was hired to make them. No doubt, many have come to view design as a mere service industry devoid of its own voice in client relationships. Another icon of American advertising and design, Tibor Kalman, famously laid out this lament in his 1998 manifesto entitled Fuck Committees:

“Magazine editors have lost their editorial independence, and work for committees of publishers (who work for committees of advertisers)… Film studios put films in front of focus groups to determine whether an ending will please target audiences. All cars look the same. Architectural decisions are made by accountants. Ads are stupid. Theatre is dead.”

Surely this reality has only worsened over the 18 years since Tibor’s infamous rant. This is what makes the story of Jobs and Rand so exceptional. It is a rare one. So are visionary leaders and ideas, but maybe the conditions have to be just right. Imagine for a moment some of the proposals that almost never were because of misguided artistic oversight:

History provides countless examples of why design does not work by consensus. There are going to be hurt feelings, anger, love and everything in between. However, those are the very things good design is meant to activate. They are the indicators of having created something unique and meaningful. Ultimately, something nobody hates is also something nobody will love—something nobody will even notice.

I say all of that to say this: trust your designer. Give them the space to challenge expectations. Afford them the creative freedom that’s prerequisite for bold ideas. Remember that they are trying to speak to your audience and not necessarily to you. This is what they are paid to do and they believe in it.

As creative professionals we also have a responsibility to defend our role in the creative process. Equally, we need our clients to understand the value of that role. It should be no secret that the most groundbreaking advertising and design does not result from the desire to meet our client’s expectations. Without exception, it comes from challenging them.

This was the story of Jobs and Rand, and a single logo design that embodied to the fullest a relationship between designer and client as it should be. Some years later, when asked if Rand was the first person he had approached, Jobs responded:

“He was the only one we approached.”