• Who is the point person on this project?
• What is the final deadline?
• What are the specs?
• Who is the audience?
• What is the outcome or call to action you hope to achieve?
• Do you already have approved copy or are we developing it?
• Is there any art direction you want to provide including stock images, photos or sample ads as a guideline?
• Are there specific branding guidelines that need to be followed?
• If this is a print piece, where does it need to be shipped?